Facebook Ads

One of the easy and low cost ways to bring in clients is Facebook ads. Now most think Facebook is for existing clients because they are what make up your “Likes” and following of your business page. A easy way to change this is to submit your salon clients email to your FB ad account. Give it a name , lets say clients 2017. Next find the check box that says “find look a like audience”. What Facebook will do over the next couple minutes…or hour if a long list, will be matching it’s data base to your clients. You can now MARKET to only that new list or both your existing clients and look a like future clients.

I suggest sending a special offer to bring in new clients but not include existing. Existing should be covered by  great customer service and keep booking before they leave the salon, if not you need to correct other issues before trying to bring them back.  Make the offer something really good. Maybe have a contest to be part of a photo shoot. New hair look and makeup…total makeover for the 3 selected.  You now have a more defined list to market a few specials to bring them in for the first time and have sent out something many will share with friends, thus growing your list.

You could give a prize for the best photo of 1950 hair, best photo of 1970 hair etc. One salon I know of did a promotion like this every month and built an amazing portfolio that they now CHARGE to be part of. They print the portfolio book every 4 months and clients line up to be seen in it. It started free but now pays for itself and makes a profit. Clients get copies to share with friends and they share on social media. This salon wanted to stand out in the makeup area so invested in high end hydraulic makeup chairs.These are so unique only one manufacturer makes them. They match the standard salon styling chairs but in bar stool height. No more cheap directors chairs that clients hate and break under their weight. 

Social Media Marketing for Salons

Social Media Marketing for Salons

Since spas and beauty salons must provide excellent “personal service” to in-person clients, social media marketing and promotion is an ideal tool. But, it must be used correctly to have maximum success. You should focus on attracting ideal customers for your facility and giving your all each time a client visits your salon. Why is social media, like Facebook, a perfect vehicle to increase your client base?

  • You already have a captive audience.
  • Your salon has a “positive” image with your readers.
  • Your readers already visit your chair and like your creative hair designs.
  • Your regular clients continue to refer their friends and family to your salon.

Learn how to use existing emails from your clients as part of your FB marketing as well as re-target those showing interest in your video’s or photos.

Salon and Social Media

The most amazing low cost marketing idea is Facebook ads! No just any FB ad but targeted to your personal client email list. Yes, if you have enough email addresses on file you can create a custom list in FB and FB will search it’s database to match up as many to existing members. This would be campaign #1. Next using the same list allow FB to “find like audience”. It will find others who fit the same profile as your client list. Now you have what I would call a marketing list that you can use to attract new clients without giving discounts or heavy promotions to your existing list of clients. 

Is this perfect…of course not but it is as close as you can get. Send something to keep current clients happy and thinking about your salon and then market in a more aggressive way to potential clients.

  • Low Cost
  • Pinpoint clients
  • Use existing list to find new clients
  • Target specific ads to each group

If you are confused about FB and how to pay and limit spending take the easy way out. Buy a pre-paid credit card from the store and put on $50.00. Try your first ad run with a limit of $20.00 over a week. The spending minimum is low and if accepted your campaign is ready to go. If not it will tell you to add money or reduce the number of days. Now you will never go over the amount on your card no matter if you made a mistake in the ad manager.